Here’s a recent publicity case study. As you will see, our efforts have paid off and helped this wine brand garner positive publicity.
We were contacted by a “better for you” wine company to help the brand gain further exposure, awareness, and visibility for its low sugar and organic wines.
Implementation of Tactics
We immediately developed a targeted media list that included women’s publications, fitness outlets, lifestyle influencers, and more. We drafted a timely and attention-grabbing pitch and followed up with all of our media contacts multiple times to see if they were interested in sampling the wine and/or learning more about it. Once the samples were distributed we followed up with every contact to ensure a successful placement for the brand.
As a result, in just three months’ time, we were able to secure nearly 13 million impressions for the wine brand and more than 40 media placements including Prevention Magazine. As a result, the brand has seen an increase in traffic to its website and wine orders.
We’re continuing to pitch the wine brand for future editorial and have received initial requests from a number of large magazines including Martha Stewart Living, Town and Country, and Wine Spectator.
Do you have a product or service that needs to make a splash and get the word out about your unique brand? We can help! Contact us at [email protected] to learn more. And be sure to grab a copy of Hilary JM Topper, president and CEO of HJMT Public Relations, Inc.’s latest book, Branding in a Digital World, for more tips and advice on how to develop an integrated marketing plan for your business!