Your P.R. Minute – Is Instagram Right For You?

is instagram right for you

Is Instagram right for you? If your brand or business doesn’t have a presence on Instagram, you may be missing out!

In this episode of Your P.R. Minute, Hilary offers tips and information on the popular social networking site, Instagram. As an influencer herself, Hilary has a unique insight into what does and doesn’t work on Instagram.

Looking for her key takeaways to decide if Instagram is right for you? Here are Hilary’s top four tips:

  1. Show the behind-the-scenes of your business to build authenticity or promote a new product launch.
  2. Try Stories, Reels, IGTV and going Live on Instagram. By building video and visual content, you’ll obtain a wider reach and greater engagement.
  3. Make sure to use hashtags. On Instagram, you can use up to 30 hashtags per post making it easier to reach a wider audience.
  4. Engage with others often. Write comments, save posts, like videos. By doing so you’re developing a relationship that can last for years.

Need help with Instagram for your brand? Or perhaps you’d like to start a brand ambassador program. Contact us at [email protected], and let’s chat!

And be sure to purchase your copy of Hilary’s latest book, Branding in a Digital World. She has a whole chapter dedicated to Instagram from hashtags and posts to stories, Reels, and IGTV.