A Winning Guide to Hosting Instagram Contests for Brands and Influencers

instagram contests

In the fast-paced realm of social media marketing, Instagram reigns supreme. Learn how to create a buzz around your brand or persona with captivating Instagram contests.

Whether you’re a brand looking to showcase a new product or an influencer aiming to expand your followers, a well-executed contest can work wonders. Here’s your roadmap to hosting a successful Instagram contest in just 12 steps.

Step 1: Start by setting clear objectives for your contest.

Step 2: Understand your audience deeply to tailor your contest concept.

Step 3: Choose from contest types like like-and-comment, photo/video, hashtag, or tag-a-friend.

Step 4: Outline rules and guidelines transparently.

Step 5: Select a prize that resonates with your brand and audience.

Step 6: Design an eye-catching visual for your contest announcement.

Step 7: Craft engaging content to explain the rules and highlight the prize.

Step 8: Promote your contest across multiple platforms.

Step 9: Actively engage with participants during the contest.

Step 10: Select a winner fairly and transparently according to your rules.

Step 11: Announce the winner with gratitude and fanfare.

Step 12: After the contest, analyze metrics to refine your approach.

By following these steps, you can harness the power of Instagram contests to engage your audience, enhance brand visibility, and achieve your marketing goals effectively. Start planning your contest today to tap into the vibrant world of Instagram engagement!

Require assistance with your Instagram contests? Get in touch with us now!