As of May 2021, Instagram has more than 1 billion active users. Brands know that Instagram can be an effective tool to tell their story, share their news, and tout their products, and services to a lot of consumers. Brands also understand that in order to get the most out of your time on Instagram, it’s important to recognize what content to post, when, how often, and with whom they’re targeting. So, how does a brand get more engagement on Instagram?
Here are our top 4 tips on how to get more engagement on Instagram for your business.
It’s important for a brand to post new content frequently. We recommend at least weekly, if not more often. In fact, creating a posting schedule usually makes sense. For instance, Hilary Topper, an endurance athlete and lifestyle blogger, podcaster, and influencer, has created a content schedule for her posts. This way she’s not looking last-minute for a topic – she can plan ahead and follow her schedule.
After a while, be sure to look back and see what days/times are receiving the most views. If you’re getting the most engagement on Wednesdays at 1 p.m., then make sure to always post during that timeframe. Remember, being active when your audience is also active is important in order for your content to be seen.
Spread the Love
All too often brands post content, but then don’t interact with their followers. Be sure to respond to comments, like other people’s posts, and share posts that align well with your brand. The more you are engaged with your followers, the more they will engage with you.
The Instagram algorithm is unpredictable so it’s important for brands to experiment a bit with content. Use the various forms of posts (IGTV, Reels, going Live, etc.) to share news about your brand. With Instagram’s shift away from static posts, videos may be the way to go. Regardless, see what drives engagement best for your brand and then do that more frequently.
Giveaways Are Your Friend
Who doesn’t love a freebie?! As a way to say thank you and drive engagement for your brand, host a giveaway from time to time. Your followers will appreciate the chance to win something and at the same time, it will boost your brand’s engagement – a win-win!