Your P.R. Minute – Buyer Persona

What is a buyer persona? At HJMT we’ve named our two buyer personas Betty and Bob. Betty is a marketing director and Bob is a CEO, both of small to medium-sized businesses.

Watch Hilary’s one-minute video below to discover how to determine your company’s buyer persona.

Need help identifying your buyer persona? Be sure to order Hilary’s latest book, Branding in a Digital World, where she covers the steps and questions you need to ask in order to identify your target markets.