Did you know that more than 50% of US consumers listen to podcasts? Podcasts can be an effective way to connect with your target audience. Here are five things to consider before starting a podcast.
iPod + Broadcast = Podcast
The good thing about podcasting is that people can listen and interact with you in a very flexible way i.e. while they enjoy their breakfast in the mornings. You can tag along with your audience as they go about their day and they’ll always be able to listen in when they have the time to do so.
Your episode will be all yours! The average podcast listener stays connected for 22 minutes, which means you have their full attention for that block of time to share your content and make an impact on your listeners.
The human voice can be very convincing and connect deeply with your public, increasing community engagement! If you tell a great story, more people will connect with you in a lasting way. You’ll be able to build consumer trust and position yourself as the expert in your industry.
Content Marketing and SEO
Your podcasts will provide content to your niche audience while building brand awareness and increasing your SEO. Make sure to always offer contact info so people can get in touch with you!
Time and Effort
Producing a podcast requires effort. From finding and scheduling guests, creating an audience, promoting the podcast, and editing it behind the scenes – podcasting is a lot of work! Be sure to create a schedule, dedicate some time to prepare and edit your podcasts, and recruit well-qualified and personable guests.
Based on your business and your availability, should you start a podcast?
Be sure to tune in to Hilary Topper on Air, our small business podcast designed to help small business owners grow both personally and professionally.