TikTok has 1.5 billion monthly users. Most of these users are part of Generation Z (between 13 and 24 years old) and 24.5% of American users are between 25 and 34 years old. According to Hilary JM Topper’s latest book, Branding in a Digital World, “In the United States, there have been more than 96 million TikTok downloads.” (Buy Hilary’s book, which features a whole chapter on TikTok here.)
3,2,1..Action! TikTok works with short videos (max 15 seconds). You can record and edit them in the app with the many tools and effects provided. The good thing is that users actually appreciate the “casual” look for the videos. This type of video content creates more proximity with the audience and eases the editing process.
Besides hashtags, TikTok also has a lot of trends that can make your business go viral overnight. You just have to use your creativity to adapt each trend to your brand.
Get Some Inspiration
Some companies are sharing amazing campaigns already. Chipotle Mexican Food came up with the #GuacDanceChallenge. This challenged users to dance to any song that mentioned avocado, one of the brand’s main ingredients. The campaign was TikTok’s highest-performing branded challenge in the U.S., resulting in 250,000 video submissions during the six-day challenge and Chipotle’s biggest guacamole day ever, with more than 800,000 sides of free guac served.