You’ve got company news or an exciting topic you think could make for an interesting news story. But did you know that nearly 70% of journalists spend less than a minute reading a pitch? So, how do you make sure your pitch gets read? Here are our best practices:
- Make sure you have a strong lead and subject line.
- Keep it brief.
- Do your research.
- Follow up, follow up, follow up!
Watch as Hilary JM Topper talks to you about how to get your pitch read in this video below:
Need help pitching the media to gain your company awareness and visibility? Contact us today or purchase Hilary’s latest book, Branding in a Digital World, for more best practices.