Your P.R. Minute – Get Your Pitch Read

how to get your pitch read

You’ve got company news or an exciting topic you think could make for an interesting news story. But did you know that nearly 70% of journalists spend less than a minute reading a pitch? So, how do you make sure your pitch gets read? Here are our best practices:

  1. Make sure you have a strong lead and subject line.
  2. Keep it brief.
  3. Do your research.
  4. Follow up, follow up, follow up!

Watch as Hilary JM Topper talks to you about how to get your pitch read in this video below:

Need help pitching the media to gain your company awareness and visibility? Contact us today or purchase Hilary’s latest book, Branding in a Digital World, for more best practices.