Hilary JM Topper, MPA, president/CEO of HJMT Public Relations Inc. recently judged the Social Media Awards in Australia. Obviously, due to COVID-19, the judging was done virtually.
Her categories included the best small social media agency in Australia and the best use of Facebook Messenger.
“I was delighted to have been asked to judge such a prestigious award,” said Topper. “Most entries were quite impressive.”
The Small Social Media Agency category included two case studies, corporate structure, and culture. Most of the businesses discussed were unrecognizable because they were businesses only located in Australia.
“I found that some of the campaigns utilized natural resources from Australia. Quite frankly, it made me think that once everything opens up again, I would like to go there for a few weeks on vacation! It looked gorgeous,” said Topper.
The entrants created videos and shared insights about their campaigns. Topper found them intriguing.
In the Facebook Messenger category, most of the entrants used Facebook Messenger Chatbots. Topper said she found it extremely interesting the way it worked. She can definitely see this becoming much bigger here in the states as well.