The Public Relations Society of America Asked Our CEO…

prsa getting back to work safely

The Public Relations Society of America (PRSA) asked our CEO, Hilary Topper, to write an article on how other public relations and digital marketing agencies could return back to the workplace.

Although the piece was written for the public relations industry, the content is valuable for any industry. Hilary provides tips and strategies on getting back to work safely during COVID-19.

Here’s an excerpt:

“My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. We are creating a hybrid office, where we come in on some days and work from home on some days.

Other business owners have told me they ask their staff to work remotely until the fall, or whenever the virus is eliminated. But not everyone has those options. To help PR practitioners get back to work, here are some ways to make employees feel at ease: 

Reconfigure open workspaces.

For many years, offices with open floor plans helped generate creativity for PR professionals. But with COVID-19 still a threat, open office spaces should be reconfigured to help stop the disease from spreading. Options include seating everyone 6–10 feet apart, building walls to separate employees, and erecting Plexiglass partitions between workstations.”

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