According to the Pew Research Center, Twitter is by far the most common social media site used by U.S. journalists for their jobs. Sixty-nine percent of journalists prefer Twitter the most or second-most for their jobs, but contrastingly just 13% of U.S. adults say they get their news from Twitter. Instead, 31% say they get their news from Facebook, followed by YouTube. While only half of the journalists say they use Facebook to do their jobs. So what does this mean for your business/brand?
If you’re not on Twitter yet, you’re missing an opportunity to connect with journalists. And if your brand isn’t on Facebook yet, you’re missing out on connecting with your audience too!
This new information is an important reminder for businesses to meet their audience where they live.
Here’s an excerpt from the article:
“More than nine-in-ten journalists in the United States (94%) use social media for their jobs, according to a recent Pew Research Center survey of reporters, editors and others working in the news industry. But the sites that journalists use most frequently differ from those that the public turns to for news.
Among journalists, Twitter clearly ranks at the top of the list for work-related tasks. Around seven-in-ten U.S. journalists (69%) say it is the social media site they use most or second most for their job. Twitter is followed by Facebook at 52% and, far lower on the list, by Instagram (19%), LinkedIn (17%) and YouTube (14%). None of the other sites asked about in the survey – Reddit, WhatsApp, TikTok, Discord, Twitch and Snapchat – were named by more than 4% of the journalists surveyed.
A different lineup emerges for the public. Among Americans overall, Facebook is the most widely used social media site for news, with 31% of U.S. adults saying they go there regularly for news. YouTube is the second-most frequently used site, with 22% of the public regularly getting news there. Fewer adults (13%) say they regularly get news on Twitter, despite the platform’s widespread use among journalists. Overall, a little under half of U.S. adults (48%) say they often or sometimes get news from social media sites.”
Does your business need help making connections via social media with reporters and/or consumers? Reach out to us to learn more about our social media marketing services.