Influencer marketing in 2022 is here to stay. According to Influencer Marketing Hub, “the influencer market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating steady growth. This year, the market is projected to expand to a whopping $15 billion industry.”
So what influencer trends are you going to see in 2022? Here are our top predictions.
TikTok is growing exponentially. In fact, according to a story on Insider.com, TikTok got more traffic than Google in 2021! As such, you can expect more and more brands to be investing dollars into TikTok and its influencers as the site continues to gain popularity.
Micro-influencers with their strong audience relationships will be targeted most often. Micro-influencers are reported to have the highest engagement rates across Instagram, YouTube, and TikTok. So it makes sense for brands to work with these smaller influencers in order to gain new customers.
Video will remain a top priority for brands and influencers throughout 2022. As users prefer to take in video content in small snippets, you can expect these types of videos to continue to go viral in 2022.
With the popularity of influencer marketing, in-app shopping is going to grow. According to an article in Forbes, social commerce in the United States is set to grow to nearly $80 billion by 2025. If your brand wants to be included, 2022 is the time to make it happen.
Need help with your influencer marketing in 2022? Contact us today!