Social media is now part of our daily lives with more than 4 billion people actively using social media worldwide. Creating a social media presence for your business can increase your brand awareness, offer sales tools to make online purchases even easier, and improve customer relationships. Here are five tips to consider implementing in order to improve your brand’s social media presence.
Create A Plan
Developing a strategy for your online presence is crucial for your success. Define your goals, create a content calendar, and observe the different platforms to decide which is the best for your target audience. Should you use a number of social media sites or only focus on a specific one? You can learn more about platforms and their demographics by doing a quick Google search or look at our past blog entries about social sites worth knowing.
Keep Up With Trends
Social media is alive. Users update feelings, thoughts, and preferences all of the time and, in order to maintain a strong connection with your public, is important to be aware of trends. Keep in mind relevant hashtags, new challenges, and also, commemorative dates that are related to your business.
Research The Competition
How can you stand out from your competitors? What are they posting? What is working and what is not? Learn from your competition’s mistakes and improve even more on your performance.
Connect With Your Audience
Customers that feel valued are more likely to buy from your brand and refer it to friends. Respond to their comments, repost their feedback, engage them in conversations, create content that generates engagement, polls, Q&A, memes, and more!
Track Your Performance
Last but not least, track your performance, that way you’ll know what is working and what isn’t, setting new strategies to improve it.
Need help ramping up your social media strategy? To improve your brand’s social media presence, contact us today or purchase Hilary JM Topper’s most recent book, Branding in a Digital World.