Did you know that because of the COVID-19 pandemic email marketing rates have increased by more than 14 percent? This influx of emails only makes it harder for your email to cut through the clutter. So, what can your brand or business do to ensure your emails get read? Here are our top three email marketing tips.
Time Your Emails Correctly
According to an article on Inc.com, 70 percent of all email traffic occurs within the first 10 minutes of every hour. Email marketers tend to send emails off in round increments like 10 am, or 3 pm. To get your email read, try sending your emails out at different times like 10:40 am or 3:35 pm. Also, vary the days of the week. Most emails are sent out Monday through Friday. If you can, embrace the weekend to help get more eyes on your marketing efforts.
Personalize Your Emails
If you’re really looking to stand out from your competition, remember to personalize your emails. Address the person by their name. If you can, remind them about how you helped them with either a product or service. The more personalization you can include in your emails, the better. By doing so you will catch their attention and remind them how you helped in the past.
We’ve all been there. You’ve gotten so many emails from a company that you decide to unsubscribe. Remember this feeling when you’re sending out and scheduling your HTML emails. Less is often more.
Finally, don’t forget to analyze your email data. What emails are opened more? What time works best? Use that knowledge for future campaigns.
Need help with your email marketing efforts? Contact us today!