How to Create a Media List

How to Create a Media List
Making a top-notch media list is one of the most important things you can do for your brand in order to target the right reporters/producers for earned media placements. One placement in a major outlet can give you enough added exposure and visibility to help significantly increase your sales. So, where do you begin and how do you create a media list? Here are our top six tips to consider when making a media list:

Define your target audience

Before creating your media list, it is essential to understand who your target audience is. This will help you determine which media outlets and journalists are most likely to cover your story or product.

Identify the right media outlets

Once you have defined your target audience, research the media outlets that reach them. Consider both traditional media outlets such as newspapers, magazines, and broadcast stations, as well as newer digital outlets such as blogs, podcasts, and social media influencers.

Research journalists

Once you have identified the media outlets that are a good fit, research the journalists who cover topics related to your story or product. Look for journalists who have covered similar stories in the past or who have an interest in your industry.

Build your list

Once you have identified the media outlets and journalists you want to target, build your media list. Include the name of the journalist, their contact information (such as their email address or phone number), and any relevant notes or information about their latest stories or interests.

Keep your list up-to-date

Media outlets and journalists are constantly changing, so it’s important to keep your media list up-to-date. Regularly check for changes in contact information or job titles, and add or remove journalists as needed.

Personalize your outreach

When reaching out to journalists, personalize your message to make it clear why you think they would be interested in covering your story or product. Avoid sending generic mass emails, and instead, take the time to craft a targeted pitch that highlights why your story is relevant to their audience.

By following these tips, you can create a media list that will help you effectively promote your message or product to the media. Need help developing your brand’s target media list? Contact us today!