According to Hubspot, more than 70% of marketers are actively investing in content marketing. Developing creative and impactful content and disseminating that content is an important way to gain your brand visibility and exposure while also positioning yourself as a leader in your field of expertise. Here are four content marketing tips to follow when thinking of what and how you’re telling your brand’s story.
One of the best ways to get to communicate with people is through stories. Get to know and understand your public. Figure out how you should address them, what their interests are, what they want to learn about. Also, match your content with your brand, add identity to it in order to improve your success.
Follow the Trends
What are the topics trending right now and how can you relate them to your business? By creating content that mentions topic trends your chances of being noticed are higher. This can help increase your SEO performance.
Adapt with your SEO Strategy
Original content improves your SEO. Know the main keywords searched by your audience and then add those keywords to your content, boosting its functionality.
Types of Content
There are several types of content that you can use, here are some examples:
- A “how-to”: Answer what your target audience may struggle with. Create quick guides to help them solve a problem.
- Case studies: This is a great way to show how good you are at what you do and which services you offer.
- Data: Collect statistics about topics that are related to your business and might interest your audience and even surprise them.
- Stories: Tell stories and use them to approach your audience in a more relatable way. Give them the back story about your brand and what makes it unique.
And to complete your strategy, make sure to promote your content on the best platforms according to your target audience’s consumption habits.
Need help creating an effective content marketing strategy? Buy a copy of Hilary’s book, Branding in a Digital World, to learn more, or contact us for additional information.