Bylined articles are still a valuable public relations tactic. In fact, they remain one of the most effective tools available for establishing credibility within a target market. Bylined articles position you as the leading authority on your subject matter and showcase you as a thought leader in your field. While they do require time and finesse, more so than other PR tactics, bylined articles are still worth the effort.
Check out our three tips for successful bylined article writing.
Spend Time Writing Well
While you don’t need to be a New York Times bestseller, you still need to be a solid writer and spend the time making your prose easy to read and understand. Make sure you’re using all the resources available to writers today, like Grammarly, to make your writing the best it can be. Another option, hire a ghostwriter.
While you believe your product or service is the best in the market, a bylined article should not tout your brand. Instead, a bylined article should offer expert insight into a topic relevant to your industry. This is your chance to show your knowledge. Don’t sell. Instead, share!
Start Small, Then Aim High
Your first bylined article will most likely not be a top-tier publication, but that doesn’t mean you won’t get there. Start with an industry trade publication and then use that article as a starting point and stepping stone to your next larger outlet. Keep the forward momentum growing and keep writing.
So yes, bylined articles are worth the effort. In fact, we recently placed a legal client in a trade publication and as a result, they received some great referrals and new business.
Need help pitching your topic or area of expertise? Reach out to us and find out how we can work together to help you gain bylined articles for your business.