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Book // BOOK
Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your message? Designed for marketing professionals, small business owners, and non-profit organization executives, Everything You Ever Wanted to Know About Social Media, but were afraid to ask by Hilary JM Topper highlights the power of consumer generated media and how it can be used effectively to grow your business. The book guides readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility.


The book is available at www.amazon.com, www.barnesandnoble.com and other online and retail stores throughout the country.

A portion of the proceeds will go towards the HJMT High School Scholarship Fund.

"The book effectively demonstrates how participating actively in today's online world can increase awareness of a company and maintain its visibility in the public eye."
- O'Dwyer's PR Report, November 2009

Hilary Topper, President & CEO          Contact Hilary

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Hilary JM Topper, MPA is a leader in the public relations and social media industry.

Hilary’s experience includes working at top PR agencies such as Ogilvy & Mather PR; Hill, Holiday/PR; and Ruder Finn/PR. She handled nationally recognized accounts including PRESTONE II antifreeze; American Community Gardening Association; Clairol, Inc.; Kinder-Care Learning Centers Inc.; Jello-O; and GLAD Wrap Bags. She also worked as the Director of Public Relations and Development for two non-profit organizations in New York City. 

In March 1992, Hilary founded HJMT COMMUNICATIONS, LLC, the public relations, social media, event planning and graphic design agency. Today, HJMT has three office locations -- one in Melville, Long Island; one on Madison Avenue and 57th Street in New York City; and one in Rochester, New York.

In August 2009, Hilary wrote one of the first books on Social Media, Everything You Ever Wanted to Know About Social Media, but were afraid to ask... Building Your Business Using Consumer Generated Media. The book has received high accolades and support from the PR industry and the business community including numerous articles and reviews in publications throughout the world.

Hilary's blog, HilaryTopper.com, receives more than 35,000 unique visitors each month. Her blog was named “Blog of the Year” by the Fair Media Council and was also a Stevie Awards  “Woman’s Blog of the Year” finalist. Hilary is a contributing writer for BlogCritics.org, a Technorati publication, and writes articles and blogs for The New York Enterprise Report and PR News.

Hilary has received numerous awards and honors for her accomplishments from PRWeek, Newsday, The Communicator Awards, International Association of Business Communicators, Long Island Center for Business & Professional Women, Long Island Business News, Girl Scouts of Nassau County, DiversityBusiness.com, and The Stevie Awards.

In 2010, Hilary founded the Long Island chapter of the Social Media Club, which currently hosts the largest membership of bloggers, reporters and social media enthusiasts on Long Island. She is a member of Entrepreneurs’ Organization where she chairs the Global Digital Media Task Force. She is also a Board Member of the Long Island Forum for Technology, a Council Member of North Shore-LIJ Health System Foundation Commerce & Industry Council, and a member of the PR Council and PRSA Counselor’s Academy. Hilary received her Bachelor of Science degree from Hunter College and her Masters in Public Administration from Baruch College.

Hilary Topper Additional Staff


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