Tips on Blogger Outreach

Building relationships with bloggers is essential. Bloggers build a rapport with their audience in ways that traditional advertising does not. There are millions of bloggers, many with large, devoted audiences, making blogs ideal to promote your business. Want to target a blogger to write about your product or service? Here are some tips when pitching […]

Does Your Title Matter?

When writing a press release, pitch letter, email blast or any other content you plan to push through online channels, it is incredibly important to have a catchy and attention grabbing title. If you want someone to be interested in learning/reading more, you have to capture them right away and to do that, your title […]