Tips on Blogger Outreach

Building relationships with bloggers is essential. Bloggers build a rapport with their audience in ways that traditional advertising does not. There are millions of bloggers, many with large, devoted audiences, making blogs ideal to promote your business. Want to target a blogger to write about your product or service? Here are some tips when pitching […]

#NuggsforCarter

What started as a joke, turned into a world record and also a valuable lesson in PR. You may have seen this tweet floating around the Twittersphere: Or maybe you saw this on the Ellen DeGeneres Show: https://www.youtube.com/watch?v=wiGZgdFHSSc   It was announced recently that Carter Wilkerson’s tweet is officially the most retweeted post on Twitter. […]

Top 10 Blogs to Read for PR

At HJMT we make sure to keep up with the latest news, tips, and trends in Public Relations. There are so many sources of information out there it is hard to know where to start! We would recommend beginning with these 10 blogs. Check them out if you haven’t already:   https://www.bulldogreporter.com/ Bulldog Reporter serves […]

“Pitch, Tweet, or Engage on the Street”

Dr. Kara Alaimo is a former communicator at the United Nations and in the Obama administration who now teaches Public Relations at Hofstra University and consults on global PR campaigns. She just wrote the bestselling book Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, which breaks the […]

ROI for Public Relations

Measuring ROI for Public Relations is a difficult, but essential task. It’s also not a one size fits all undertaking. Each campaign/company has to set its own metrics and benchmarks to analyze its PR efforts and value. According to a recent whitepaper by Cision, here are 9 things to consider when determining your Public Relations […]

How to Write a Press Release

  A press release is a great vehicle to use to send information to designated media. Releases are factual, newsworthy and usually very timely. If you have something to share, a press release can format your information in an easy to understand and logical way. But first, how do you actually write a release? Here are […]