What started as a joke, turned into a world record and also a valuable lesson in PR. You may have seen this tweet floating around the Twittersphere: Or maybe you saw this on the Ellen DeGeneres Show: https://www.youtube.com/watch?v=wiGZgdFHSSc   It was announced recently that Carter Wilkerson’s tweet is officially the most retweeted post on Twitter. […]

Top 10 Blogs to Read for PR

At HJMT we make sure to keep up with the latest news, tips, and trends in Public Relations. There are so many sources of information out there it is hard to know where to start! We would recommend beginning with these 10 blogs. Check them out if you haven’t already:   https://www.bulldogreporter.com/ Bulldog Reporter serves […]

“Pitch, Tweet, or Engage on the Street”

Dr. Kara Alaimo is a former communicator at the United Nations and in the Obama administration who now teaches Public Relations at Hofstra University and consults on global PR campaigns. She just wrote the bestselling book Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, which breaks the […]

ROI for Public Relations

Measuring ROI for Public Relations is a difficult, but essential task. It’s also not a one size fits all undertaking. Each campaign/company has to set its own metrics and benchmarks to analyze its PR efforts and value. According to a recent whitepaper by Cision, here are 9 things to consider when determining your Public Relations […]

Publicity for Product Launches

Carbon Product Launches Reviewed by TechCrunch

We recently worked with a wearable technology company to help them gain funding to launch a wearable tech product. In a month’s time we were able to secure our client more than 100 million media impressions all through traditional/earned publicity. As a result, the company was able to garner the funding needed and launch their […]