How to Write a Press Release

  A press release is a great vehicle to use to send information to designated media. Releases are factual, newsworthy and usually very timely. If you have something to share, a press release can format your information in an easy to understand and logical way. But first, how do you actually write a release? Here are […]

Most Overused Words in Press Releases

Overused Words

PR News recently ran a story about the most overused words in press releases. These words are used so often that they’re practically meaningless now. As reported, the most overused words are: “global” (used in 2,162 of the releases) forwards (1,287) solution (1,275) international (1,266) leading (1,275) Keep these words in mind the next time […]

Does Your Title Matter?

When writing a press release, pitch letter, email blast or any other content you plan to push through online channels, it is incredibly important to have a catchy and attention grabbing title. If you want someone to be interested in learning/reading more, you have to capture them right away and to do that, your title […]