Demographics in Social Media

Access to large amounts of social media data has given many businesses an advantage in their marketing strategies. Social media demographics are one of the most important areas to analyze as companies look to gather information from consumers, potential customers, clients and ordinary people. What kind of data is available? Here are a few examples: […]

Social Media and Private Messaging

This year, we saw a change in social media with the focus shifting away from public to private communication. Although private messaging has been around for years, apps like Snapchat and Whatsapp are bringing the privatization of messaging back to consumers. Social media sites are picking up on the consumer demand for private connections and […]