HJMT Celebrates 25 Years!

We’ve come a long way since 1992, when I started the firm out of my one-bedroom apartment with a baby on my lap. In our 25 years, we have helped hundreds of companies get exposure, visibility and get the attention they need and deserve in newspapers, magazines, trade publications, blogs, television, radio, podcasts and online through social media. We […]

Demographics in Social Media

Access to large amounts of social media data has given many businesses an advantage in their marketing strategies. Social media demographics are one of the most important areas to analyze as companies look to gather information from consumers, potential customers, clients and ordinary people. What kind of data is available? Here are a few examples: […]

Social Media and Private Messaging

This year, we saw a change in social media with the focus shifting away from public to private communication. Although private messaging has been around for years, apps like Snapchat and Whatsapp are bringing the privatization of messaging back to consumers. Social media sites are picking up on the consumer demand for private connections and […]

How to Write a Press Release

  A press release is a great vehicle to use to send information to designated media. Releases are factual, newsworthy and usually very timely. If you have something to share, a press release can format your information in an easy to understand and logical way. But first, how do you actually write a release? Here are […]