Case Study: ENECON – Social Media Outreach and Advertising

Case Study: ENECON – Social Media Outreach and Advertising  As the leading corporation in industrial floor coatings, ENECON looked to recruit distributors worldwide through a vast print, online and social media ad campaign. HJMT established the social media aspect of it through Facebook and LinkedIn, targeting potential distributors in more than 25 markets including New […]

The Top 5 Differences Between Public Relations & Advertising

In today’s market it is getting harder and harder to break through the clutter and get your marketing message heard. Public relations creates a “buzz” that gets people talking about you. It allows for transparency and credibility in a cost-effective way. I’m often asked what is the difference between public relations and traditional advertising. Here […]