What started as a joke, turned into a world record and also a valuable lesson in PR. You may have seen this tweet floating around the Twittersphere: Or maybe you saw this on the Ellen DeGeneres Show: https://www.youtube.com/watch?v=wiGZgdFHSSc   It was announced recently that Carter Wilkerson’s tweet is officially the most retweeted post on Twitter. […]

Facebook Stories

Have you noticed something new at the top of your Facebook feed on your mobile phone? Facebook has introduced Facebook Stories, a new feature for Facebook but not new to the mobile web. In 2014, Snapchat introduced Snapchat Stories – compilations of images and video, strung together in a feed, rather than an individual message. […]

Instagram’s New Update is a Game-Changer

Ever want to post multiple photos or videos, but don’t want to fill your Instagram feed or “spam” your followers? Not a problem anymore. With Instagram’s new update, users can now upload multiple photographs and/or videos in ONE post. In fact, you can post up to 10 photos/videos all at one time. “When uploading to […]

The Do’s and Don’ts of Pitching

The Do’s and Don’ts of Pitching If you’re looking for media coverage, here are some simple do’s and don’ts to follow when it comes to pitching.   DO:   Remember reporters are human and just trying to do their jobs well/write or produce a great story. Poll your media contacts to find out their preferred […]

Case Study: Chamber of Horrors – Social Media Outreach

Case Study: Chamber of Horrors – Social Media Outreach When Chamber of Horrors approached HJMT, just 10 days before Halloween, they were concerned that their numbers were down and their website and social media wasn’t getting enough Return on Investment (ROI). Marty Arominki, is the co-owner of Chamber of Horrors NY, the largest indoor attraction […]