Tips on Blogger Outreach

Building relationships with bloggers is essential. Bloggers build a rapport with their audience in ways that traditional advertising does not. There are millions of bloggers, many with large, devoted audiences, making blogs ideal to promote your business. Want to target a blogger to write about your product or service? Here are some tips when pitching […]

#NuggsforCarter

What started as a joke, turned into a world record and also a valuable lesson in PR. You may have seen this tweet floating around the Twittersphere: Or maybe you saw this on the Ellen DeGeneres Show: https://www.youtube.com/watch?v=wiGZgdFHSSc   It was announced recently that Carter Wilkerson’s tweet is officially the most retweeted post on Twitter. […]

Top 10 Blogs to Read for PR

At HJMT we make sure to keep up with the latest news, tips, and trends in Public Relations. There are so many sources of information out there it is hard to know where to start! We would recommend beginning with these 10 blogs. Check them out if you haven’t already:   https://www.bulldogreporter.com/ Bulldog Reporter serves […]

ROI for Public Relations

Measuring ROI for Public Relations is a difficult, but essential task. It’s also not a one size fits all undertaking. Each campaign/company has to set its own metrics and benchmarks to analyze its PR efforts and value. According to a recent whitepaper by Cision, here are 9 things to consider when determining your Public Relations […]

Building Donations Using Social Media

Any non-profit not utilizing social media to help boost donations is missing the boat. According to an infographic by MDG Advertising, donations through social media nearly doubled since 2010 from $38 an average donation to an estimated $79 average donation today. More than 55% of users who like a non-profit organization’s page is more likely to: […]

Media Strategy

Media Strategy The media has changed, that’s no surprise. With far less print publications and much more online content, media relations can be confusing! Who is a journalist nowadays? You? Me? Your neighbor down the street? The truth of the matter is that anyone can now claim to be a “reporter” or content channel and […]