ROI for Public Relations

Measuring ROI for Public Relations is a difficult, but essential task. It’s also not a one size fits all undertaking. Each campaign/company has to set its own metrics and benchmarks to analyze its PR efforts and value. According to a recent whitepaper by Cision, here are 9 things to consider when determining your Public Relations […]

Emojis and Marketing

Emojis have become an incredibly popular way to communicate with and amongst millennials. Even big brands have creatively incorporated them into their campaigns. (Just look at Dominos.)   The emoji brand Unicode will release 72 new icons this month. Eagerly anticipated on the list are food emojis like pancakes and avocado. New people emojis will […]