The Do’s and Don’ts of Pitching

The Do’s and Don’ts of Pitching

If you’re looking for media coverage, here are some simple do’s and don’ts to follow when it comes to pitching.




Remember reporters are human and just trying to do their jobs well/write or produce a great story.

Poll your media contacts to find out their preferred way of contact (email, Twitter, telephone) and then contact them that way only.

Back up your statements with facts and statistics from well-known and trustworthy sources.

Personalize your pitches. Reference a recent segment or article the media contact has completed.

Keep it short.



Send press releases for every little thing happening with your business. Pick and choose what is newsworthy.

Inflate your news with opinions. Keep is simple, to the point and factual.

Make it all about you. Remember a good story is about the topic, not about the resource.

Spam! Make sure your pitch is going to the right person.


Most importantly, remember to be a resource to your media contacts, not just when you want them to cover your business or clients. The more you can help them out, the more they will value your relationship and in return, go to you when they need a source or story idea.