Articles

Achieving Customer Mindshare through Public Relations
Industry Leaders on Understanding the Consumer's Needs,
Developing a Strategic Plan, and Creating a Buzz


Achieving Mindshare: A Step-by-Step How-to
By: Hilary JM Topper, MPA

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President and CEO of Long Island PR Firm Publishes Chapter in Book
Hilary JM Topper was featured in the December 1st issue of This Week’s Pennysaver. Article entitled “President and CEO of Long Island PR Firm Publishes Chapter in Book” talks about the growth of Topper’s firm and what is included in her chapter.

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How to Run a Successful Event
Read Kristie Galvani's published article on the NY Enterprise Report on planning and executing a sucessful event:

http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=645